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This is a social media campaign. Here is the moodboard. The brand color is light blue and grey and the brand image is clean and natural. So, I designed the theme by thinking of water which is pure and clean. I used a Japanese style to create a younger aesthetic because the target audience is young ladies.
Here is some of my works.
This is a social media project. Each series has a different theme and different audience but the same brand. So I use the brand font to make the contents more consistance. I tried different style in this brand, like street style, urban style, coporate style, girlish style.
Here is some of my works.
This is a social media project. This is an accessory brand so I tried a more finishing style. I hope audience could feel the brand is minimal but delicate.
Here is some of my works.
This is a page to promote STEM. The logo is full of color and the target audience is student from primary and secondary school. So I choose a more playful style to attract those youngsters.
Here is some of my works.
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